Personal branding is how people perceive you before they ever meet you.
about socialbybw
what i specialize in
Peopledecide who you are before they ever meetyou. Let’s make sure they’re right.
I specialize in helping personal brands clearly communicate who they are through lifestyle-driven content on social media. That means your brand isn’t built around selling, it’s built around story, presence, and consistency. Your content should reflect your real life, not a version of you that feels forced or disconnected. I help shape that story so your audience understands you, connects with you, and remembers you.
Hi, I’m Britney and I’ve basically been doing this for a minute.
I have many degrees (she educated babehh) and have been working in social media ever since… like actually ever since. We’re talking close to a decade of being in my field, growing through corporate, agencies, and working with some of the biggest brands and companies. My resume is long (God is good).
Sometimes I really have to sit back and remind myself… yeah, I’m HER. 😭 Outside of all that I’m a city girl through and through. I love New York downnn. The energy, the fashion, the people, the “mind your business but still look good” vibe… it does it for me every time.
I love fashion, especially street style. I love beauty brands. I love branding in general, like the full process of building something from an idea into a whole experience? Obsessed. I also love to travel, try new spots, and just be outside living life. Give me a good trip, a new restaurant, or a cute café and I’m there. Pizza will always have my heart, açaí bowls are non-negotiable, and I will always have a drink in my hand, smoothie, juice, slushie… it doesn’t matter. I love it all.
I’m big on environments that feel good, look good, and make sense. That applies to everything in my life. That same attention to detail, energy, and intention naturally carries into what I do. I take real life, your lifestyle, your presence, your story, and shape it into something cohesive, strategic, and aligned so you’re not just showing up… you’re showing up with purpose.
I’m a girl’s girl, I love to yap, and I’m always down to connect, whether that’s getting to know you or working together. Either way… let’s talk.
Now let me go get an iced coffee, because clearly that’s essential. 😭
BY DAY
SOCIAL MEDIA MANAGER
BY NIGHT
CONTENT CREATOR
what to expect
We’re not winging it over here. Before content, before captions, before anything hits your feed, we lock in your direction.
Your positioning. Your voice. Your narrative. Because random posting is not a strategy. When we move, we move with purpose.
[01]
Brand Clarity
We define who you are, how you want to be perceived, and what your lifestyle communicates about your brand.
[02]
Story & Direction Strategy
We map out how your life, routines, and content come together to tell a consistent story across your platforms.
[03]
Execution & Consistency
I manage, guide, and refine your content so your brand stays aligned, even when life gets busy.